Transforming recognized traditional U.S. brands and expanding its audience.

User Lifestyle

In urban areas living spaces are small and crowded.

ACE helps users bring nature close to their lives.

How can we help the user approach nature?

It is hard to start planting. Especially when they do not have enough space.

However, they can be gardening indoors if they do not have a garden in their home.

What do people want to grow in their home?

Never kill your plants!

Indoor plants commonly have nutritional deficiencies due to a lack of natural sunlight and air flow.

ACE organizes the basic nutrients for users to have at hand.

Brand & design key attributes

Redesign logo

The old logo has letters with sharp edges, different sizes with all capital.

We will Change the logo to lower case and make it feels softer and familiar so the user can approach ACE easier.

Mindmapping

Form studies

Graphic Elements.

Final Design

The user does not have to buy the huge packaging for small gardening anymore. Also, simple and modern design matches with user’s lifestyle.

Final poster & photo