L I T R A B E A M L X
“Play with full spectrum color”
LOGITECH G
BIG IDEA: One device for both key light and RGB accent light.
CHALLENGE: How can we deliver advanced mounting options?
IMPACT: Built on the Litra legacy with a dual-sided light for gaming and streaming
LAUNCH: SEP 2023
ROLE: Industrial Designer
“The Litra Beam LX is almost exclusively worth it if you’re in the business of streaming yourself or creating on-camera video content.”- Dexerto / Nov 01 2023DESIGN PROCESS
TRUESOFT TECHNOLOGY
Front-facing key light powered by TrueSoft for cinematic color accuracy
and advanced diffusion that eliminates harsh shadow.
FINE-TUNE YOUR LIGHT
Use continuous adjustment or find your just-right light
with adjustable brightness, color temp, and RGB.
THE ULTIMATE DESKTOP FIT
Slim, elegant design goes where other lights can’t,
making it easy to create your perfect environment.
INITIATIVE
LITRA BEAM LX is the latest member of Litra family. It offers customizable color lighting that enhances a gamer's streaming setup. Its unique beam shape fits into spaces where other lights cannot, and it provides creative options for cinematic lighting effects. Integrated with GHUB software, LITRA BEAM LX addresses key gamer needs such as key and accent lighting.CONSUMER RATIONALE
LITRA BEAM LX is designed for PC gamers who are becoming serious about streaming and content creation, offering LIGHTSYNC accents for a more professional and immersive setup.MARKET RATIONALE
The new product lineup targets gamers worldwide, aiming to expand the Logitech G ecosystem and drive overall sales growth.LITRA BEAM
“I need a better light for daily life”WHY?
Streamers seek RGB lighting that seamlessly integrates with LIGHTSYNC technology. They also rely on CCT key lights to look their best during streams. LITRA BEAM LX offers a dual-sided solution tailored for gaming setups, perfectly complementing their favorite peripherals and delivering exceptional lighting to elevate both gaming and content creation experiences.
WHAT/HOW?
LITRA BEAM LX is a dual-sided gaming and creating light that is two-sided featuring LIGHTSYNC RGB lighting on one side, and CCT key lighting on the other. This way, the user can have accent lighting and still look great on camera.
litra beam lx
“I need a best immersive light for gaming and content creation”
UX DEVELOPMENT
Collaborated with the UX team to determine the best icon for the RGB and streaming light. Additionally, we tested the switches and refined the cable management.
ENG DEVELOPMENT & DFM
For a faster process, the ID, engineering, and manufacturing vendor teams worked closely together.
PACKAGING RENDER
At the request of the packaging team, I created the final rendering for the packaging.
Business Insight
LITRA GLOW
“I need a good light”WHO?
Who want to upgrade their gaming setups with a premium key light, while fully immersing themselves in the RGB LIGHTSYNC experience.ID DEVELOPMENT
As it was a quick-turn project, we jumped directly into CAD and began the ideation process. Because the Litra Beam LX requires both a power cable and a USB-C cable, extra care was taken with cable management.