Y E T I G X
“Dynamic RGB Gaming Microphone with LIGHTSYNC”
LOGITECH G
BIG IDEA: Premium RGB mic that delivers unparalleled audio performance and ease of use.
CHALLENGE: How can we build from the YETI legacy and optimize for gaming?
IMPACT: Grow the desktop microphone market with a lightsync-powered
LAUNCH: SEP 2023
ROLE: Industrial Designer
“With its compact design, stellar stand, decent RGB lighting, and intuitive controls, it can easily be considered one of the best microphones for streaming and one of the best USB microphones.”- Techradar / Sep 19 2023
LOOK AS GOOD AS YOUR SOUND
Customize two separate RGB zones with LIGHTSYNC
for a fully immersive experience.
EYE-CATCHING, FLOWING DESIGN
Engineered for broadcast-quality sound, designed with a sleek, clean aesthetic.
SMART AUDIO LOCK
The analog limiter adjusts gain to prevent clipping.
Downward expander reduces ambient background noise.
INITIATIVE
Logitech G is expanding into a new category of gaming microphones with the Blue Yeti legacy. Yeti GX is the first premium microphone featuring LIGHTSYNC RGB capability and dynamic capsule technology. It sets a new standard for audio capture for game streamers.CONSUMER RATIONALE
Yeti GX is designed for PC gamers who are becoming serious about streaming and content creation, offering LIGHTSYNC accents for a more professional and immersive setup.MARKET RATIONALE
Logitech G holds a 30% global market share in PC gaming and leads in several categories including microphones, keyboards, headsets, and wheels. The new product lineup aims to expand the Logitech G ecosystem and drive overall sales growth.“Building on the trust of the BLUE YETI, it expands into the gaming market.”
HOW?
Aim to expand the desktop microphone
market by introducing a premium RGB
microphone powered by LIGHTSYNC.
This product features dynamic capsule
technology and advanced software,
ensuring unparalleled audio performance
and user-friendly operation.
YETI GX
+ Gamer or Gaming streamer
WHAT?
Our microphone offers dual LIGHTSYNC
RGB zones, dynamic mic capsule technology,
It also includes software-powered
noise removal, Smart Audio Lock, Blue Sound
Certification, and a sleek, camera-ready design.
ID VISIONING
- The Yeti GX was created to give streamers a microphone with the. One sided arm that enhances their personal expression, with a design focused on amplifying their individuality.
PRODUCT DEVELOPMENT
- After several rounds of 3D printing, we began working closely with the engineering team on assembly. It was a challenge to arrange the supercardioid capsule, PCB board, and RGB components within a single split part at the bottom.
LAST TOUCH
- By collaborating with the ME, CMF, and CMF ENG teams, we were able to resolve the manufacturing issues.
Business Insight
YETI
Musician
Contents creators
Streamers
Online meeting
WHO?
We are targeting those who are looking to upgrade
their gaming setups with a high-performance,
dedicated external microphone.
design process
WHY?
Gamers and streamers seek an RGB
LIGHTSYNC microphone that seamlessly
matches their gaming peripherals
while delivering an exceptional
gaming and streaming experience.
ID VISIONING 2
- In line with the new BG strategy, we reimagined the microphone for gamers and creators.CMF DEVELOPMENT
- To prevent color burning in the dark room env, the CMF and ID teams worked closely to experiment with different numbers of LEDs, tinted rings, and internal patterns.