L I T R A B E A M L X
“Play with full spectrum color”
“The Litra Beam LX is almost exclusively worth it if you’re in the business of streaming yourself or creating on-camera video content.”
- Dexerto / Nov 01 2023
TRUESOFT TECHNOLOGY
Front-facing key light powered by TrueSoft for cinematic color accuracy
and advanced diffusion that eliminates harsh shadow.
FINE-TUNE YOUR LIGHT
Use continuous adjustment or find your just-right light
with adjustable brightness, color temp, and RGB.
THE ULTIMATE DESKTOP FIT
Slim, elegant design goes where other lights can’t,
making it easy to create your perfect environment.
Business Insight
INITIATIVE
LITRA BEAM LX is the latest member of Litra family. It offers customizable color lighting that
enhances a gamer's streaming setup. Its unique beam shape fits into spaces where other lights
cannot, and it provides creative options for cinematic lighting effects. Integrated with GHUB
software, LITRA BEAM LX addresses key gamer needs such as key and accent lighting.
Consumer Rationale
LITRA BEAM LX is designed for PC gamers who are becoming serious about streaming
and content creation, offering LIGHTSYNC accents for a more professional and
immersive setup.
Market rationale
The new product lineup targets the gamers worldwide, aiming to expand the Logitech G
ecosystem and drive overall sales growth.
LITRA GLOW
“I need a good light“
LITRA BEAM
“I need a better light for
daily life“
LITRA BEAM LX
“I need a best immersive
light for gaming and
content creation“
WHO?
LITRA BEAM LX is designed for Showcasers who want to
upgrade their gaming setups with a premium key light,
while fully immersing themselves in the RGB LIGHTSYNC
experience.
WHY?
Streamers seek RGB lighting that seamlessly integrates with
LIGHTSYNC technology. They also rely on CCT key lights to
look their best during streams. LITRA BEAM LX offers a
dual-sided solution tailored for gaming setups, perfectly
complementing their favorite peripherals and delivering
exceptional lighting to elevate both gaming and content
creation experiences.
WHAT/HOW?
LITRA BEAM LX is a dual-sided gaming and creating light that
is two sided featuring LIGHTSYNC RGB lighting on one side,
and CCT key lighting on the other. This way you can have your
accent lighting and still look great on camera. .
Design Process
ID DEVELOPMENT
As it was a quick-turn project, we jumped directly into CAD and began the ideation process. Because the Litra Beam LX requires both a power cable and a USB-C cable, extra care was taken with cable management.
UX DEVELOPMENT
Collaborated with the UX team to determine the best icon for the RGB and streaming light. Additionally, we tested the switches and refined the cable management.
PACKAGING RENDER
At the request of the packaging team, I created the final rendering for the packaging.
ENG DEVELOPMENT & DFM
For a faster process, the ID, engineering, and manufacturing vendor teams worked closely together.
