Y E T I O R B
“Condenser RGB Gaming Mic with LIGHTSYNC”
“The Yeti Orb is unique in its design, sporting a globe-like shape that’s wrapped in a tastefully done combination of black plastic and grey fabric.”
- Hardwarezone / Dec 29 2023
USB PLUG AND PLAY
Yeti Orb is the easiest way to bring clear, focused sound to your gaming streams.
Just plug in the USB cable and you’re ready to go. No drivers needed.
FOCUSED ON YOUR VOICE
The condenser mic capsule optimizes your voice.
Ignoring noises that get in the way of your play.
SLEEK DESIGN, MADE FOR VIDEO
Yeti Orb has a sleek, clean, camera-ready design
that brings a polished look to your stream.
Business Insight
INITIATIVE
YETI ORB is the first microphone at the $59 price point to incorporate LIGHTSYNC with a
custom condenser capsule. It leverages the Yeti legacy to offer entry-level gamers
an upgrade path from headset mics with improved voice capture quality.
Consumer Rationale
YETI ORB targets entry-level gamers seeking better voice quality and a simple upgrade from
basic laptop microphones.
Market rationale
With the replacement of the SNOWBALL ICE, The new product lineup targets the gamers
worldwide, aiming to expand the Logitech G ecosystem and drive overall sales growth.
SNOWBALL ICE
Laptop Mic
Headphone Mic
Cheap mic from Amazon
“I want to upgrade my sound at a reasonable price and control.”
YETI ORB
+ Better sound & design
+ Sync with other G prodcuts
WHO?
We are targeting core team players who
are ready to elevate their audio experience
with a simple, affordable, yet high-quality
external microphone.
WHY?
Offering to start streaming, engaging in
"Just Chatting" sessions, and enhancing
the quality of my Discord conversations.
I need a microphone that matches my
keyboard, mouse, and headset,
is RGB LIGHTSYNC enabled, and offers
easy setup and user-friendly operation.
HOW?
Grow the desktop microphone market
with an affordable, premium RGB
microphone with LIGHTSYNC that
delivers best-in-class audio performance
and ease of use.
WHAT?
LIGHTSYNC compatible RGB lighting,
custom condenser mic capsule technology,
GHUB control, Blue VO!CE presets,
Software-powered noise removal, desktop
audio mixing software, Blue Sound Certified,
clean camera-ready design.
Design Process
ID VISIONING
Suggest a microphone with a simple stand and USB-C connectivity.
ID DEVELOPMENT
102mm to 90mm // Reviews and user feedback indicate that the size of the current Snowball ICE is often perceived as bigger than expected. Reducing the diameter of the mic is part of the design explorations in visioning; the smaller sphere diameter also contributes to better sound quality in combination with the larger mesh area
CMF & UX DEVELOPMENT
Alongside the engineering development, collaborated with the CMF team on fabric wrapping for the product and with the UX team on RGB status lighting.
ENG DEVELOPMENT
Worked closely with the ME team to develop a RGB solution and define split lines and draft angle for DFM. The ID was updated based on feedback.
